Raw click counts in email stats are often misleading: corporate email security scanners open every incoming link within seconds, and some email apps mark messages as "opened" on their own.
What's included
- Engagement button: next to every sent email campaign in the campaign list.
- Link table: how many clicks each link received; product links are shown with the product image, and store and unsubscribe links are listed separately.
- People and devices: who clicked and which type of device they used.
- Bot filtering: scanners that open many links in the same email within a few seconds, and automatic opens, are separated from real engagement.
New segment criterion
The segment editor has a new Email engagement block: people who clicked, opened, or never engaged within a set number of days.