All your stores in one dashboard, your products on every channel
Transfer products in any direction between Etsy, Amazon, eBay and Shopify. Products are prepared as drafts first and go live when you approve. Orders land in one dashboard no matter which channel they come from.
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Re-entering the same product on every channel
A bowling shirt is selling well on Etsy, and you want it on Amazon and eBay too. Doing it by hand means re-entering the title, description, images and every variant on each channel. For a hundred products that takes days, and a mistyped SKU matches an order to the wrong product. Every channel has its own dashboard, and your orders end up scattered.
- A separate form for each of hundreds of products
- A mistyped SKU means a wrong order
- Every channel has its own rules and its own dashboard
Draft first, then publish
- 1Connect your stores
Connect your Etsy, Amazon, eBay and Shopify stores to the dashboard.
- 2Choose source and destination
Transfers work in any direction: choose which platform to transfer from and to.
- 3Select products
Select the products you want to transfer, one by one or in bulk.
- 4Review the drafts
The title, description, images and variants are prepared as drafts on the destination platform. Variants are adjusted to the channel's rules.
- 5Approve and publish
The drafts you approve go live. Their orders land in one dashboard.
Do it once, transfer it to every channel
Here's what sync means: work you do on one platform carries over to your other platforms once you approve it. You don't rewrite a product for every channel. Your color and size templates stay the same on every channel, and SKUs are preserved. You manage all your stores from one dashboard.
- Transfers in any direction between Etsy, Amazon, eBay and Shopify
- Drafts first, publish on approval
- All orders in one dashboard
TikTok
Transfers that follow each channel's rules
Every marketplace has its own rules. Transfers take them into account.
SKUs move to the destination platform unchanged, so orders keep matching the right product.
For example, on eBay, products with more than 250 variants are split into multiple listings according to eBay's rules.
Products that could run into the destination channel's rules are shown in a separate list, and you decide.
Tools that make sync easier
Save your variants once and use them the same way on every channel.
Copyright checkCheck before you transfer so you don't carry copyright risk into a new channel.
MockupsImages are prepared for every channel and transferred with the product.
Orders in one dashboardNo matter which channel they come from, orders go to the same producer network and tracking page.
Multi-store sellersFor sellers managing several stores from one place.
Copying by hand vs. cross-channel sync
| Copying by hand | Custombull | |
|---|---|---|
| Hundreds of products | A separate form for each product | Select and transfer in bulk |
| SKUs | Re-entered, with a risk of mistakes | Preserved |
| Variant rules | The channel rejects the listing and you fix it | Adjusted to the channel's rules |
| Publishing | Goes live immediately | Drafts first, publish on approval |
| Product on the source platform | Unaffected | Unaffected, stays as is |
| Store management | A separate dashboard per channel | All in one dashboard |
Which channels it works between
| Channel | Status |
|---|---|
| Etsy | Transfers available, in any direction |
| Amazon | Transfers available, in any direction |
| eBay | Transfers available, in any direction; SKUs preserved |
| Shopify | Transfers available, in any direction; drafts first |
| TikTok Shop and Walmart | Early access |
| Trendyol and Hepsiburada | Coming soon |
New channels join the same sync setup as they open.
How many stores you can connect
| Free | Bronze | Gold | |
|---|---|---|---|
| Monthly price | $0 | $29.99 | $99.99 |
| Connected stores | 3 | 5 | 10 |
| Additional store | No | $9.99/mo | $6.99/mo |
| Orders in one dashboard | Yes | Yes | Yes |
Plan pricing is based on the number of stores and doesn't go up with the number of products. No credit card required. Cancel anytime.
The channel changes, the guarantee doesn't
No matter which channel they come from, orders are printed by our partner producers in the US.
If a faulty product reaches your customer, you get a refund with no questions asked, or a free reprint.
Customers from every channel track their order under your store name.
Figures come from Custombull system records, September 2026.
Frequently asked questions
Do my products on the source platform change during a transfer?
No. Products on the source platform stay exactly as they are. A new copy is prepared on the destination platform.
Which channels can I transfer between?
Between Etsy, Amazon, eBay and Shopify, in any direction. TikTok Shop and Walmart are in early access, and Trendyol and Hepsiburada are coming soon.
Do products go live immediately?
No. They're prepared as drafts first and go live after you approve them.
Will my SKUs change?
No. SKUs are preserved, so orders match the right product.
My product has more than 250 variants. What happens on eBay?
The product is split into multiple listings according to eBay's rules. You don't have to do it yourself.
How many stores can I connect?
3 stores on the Free plan, 5 on Bronze and 10 on Gold. You can also add more stores.
Where do orders for transferred products go?
No matter which channel they come from, all orders land in your Custombull dashboard and go to the same producer network.
Manage all your stores from one dashboard
Connect your stores and transfer your first products as drafts.
Create an account