Custombull vs Vela: a side-by-side comparison
Vela is a well-known tool for bulk editing Etsy and Shopify listings. Custombull fixes your listings in bulk too, and on top of that, copyright checks, cross-channel sync, order management, printing and shipping all live in the same dashboard. And the price is fixed by plan, not by how many listings you have.
What does Vela offer?
Vela is a bulk editing tool Etsy sellers have used for a long time. It edits listings in bulk, offers photo editing tools and has a 7-day free trial. Its price depends on the number of stores and listings: each store is billed separately, and the price goes up as your listing count grows. It does not offer printing, orders, shipping, copyright checks, inventory sync or multiple users.
- Bulk listing editing
- $19.95 to $144.95 per store
- $29.95 or $39.95 for 1,000 to 2,500 listings
- 7-day trial
Beyond editing: the whole sale
On Custombull, listing SEO fixes, copyright checks, cross-channel sync, order management and printing with our US partner producers are all in one place. Even if your products are handmade or printed somewhere else, SEO fixes, copyright checks, sync and order management work independently of production. You can give your team access without showing them order and financial data.
- Listing SEO: previewed first, applied once you approve, reversible
- Prices and SKUs are never touched
- Product transfer between Etsy, Shopify, eBay and Amazon
- Printing, packing and shipping in the same dashboard
Cat dad t-shirt
Printing
Custom text t-shirt
Shipped
Retro scuba t-shirt
New
Custom sweatshirt
DeliveredThe more listings you have, the bigger the gap
On Custombull, the price is fixed by plan: Bronze gives you 5 stores and editing on 2 Etsy stores for $29.99, and Gold gives you 10 stores and editing on 5 Etsy stores for $99.99. On Vela, each store is billed separately based on its listing count.
| Example | Vela (monthly) | Custombull (monthly) |
|---|---|---|
| 1 Etsy store, 1,000 to 2,500 listings | $29.95 or $39.95 | Bronze $29.99, 100 credits included |
| 2 Etsy stores, 1,000 to 2,500 listings each | $59.90 or $79.90 | Bronze $29.99 |
| 5 Etsy stores, 1,000 to 2,500 listings each | $149.75 or $199.75 | Gold $99.99, 400 credits included |
| As your listing count grows | The price goes up | The plan price stays the same |
On Custombull, listing SEO optimization uses 1 credit per listing; the plan price does not change with your listing count. Vela prices are calculated from the per-store monthly prices listed on Vela's website in September 2026 and may change.
Feature-by-feature comparison
Vela details are as listed on Vela's own website in September 2026.
| Feature | Custombull | Vela |
|---|---|---|
| How pricing works | Fixed by plan | Per store, based on listing count |
| Trial | Free plan, no time limit | 7 days |
| Listing SEO fixes | Yes, 500 or 1,500 listings per day (1 credit per listing) | Yes |
| Preview first, apply on approval | Yes, reversible | Yes |
| Copyright and copycat check | Yes | No |
| Cross-channel sync | Etsy, Shopify, eBay, Amazon; SKUs protected | No inventory sync |
| Order management | Yes | No |
| Printing, packing, shipping | Yes, through partner producers | No |
| Quality guarantee | No-questions-asked refund or free reprint for defective items | No, does not print |
| Team members and permissions | Yes, orders and finances can be hidden | No multiple users |
| Branded tracking page | Yes | No |
| Dashboard language | English, Turkish, German, Spanish, French | English |
Prices and features are as listed on both companies' websites in September 2026 and may change.
What you gain, whatever your setup
On Vela, the price rises as your listing count grows. On Custombull, the price is fixed; you fix 500 listings per day on Bronze and 1,500 per day on Gold.
Vela bills each store separately. Custombull Bronze connects 5 stores for $29.99, and Gold connects 10 stores for $99.99.
Listing SEO, copyright checks, cross-channel sync and order management work independently of production. You can use Custombull without printing through us.
You no longer need a separate print company alongside your editing tool. The order comes in, a partner producer prints it, and it ships.
You give each team member their own login and permissions. The person working on listings doesn't see order or financial data.
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Moving from Vela to Custombull, step by step
- 1Create a free account
Sign up with your email address or your Google account.
- 2Connect your Etsy store
Your listings come into the dashboard. You can edit on 2 Etsy stores with Bronze and 5 with Gold.
- 3Check your SEO scores
Your title, 13 tags and description are scored against Etsy's rules. Start with the lowest scores.
- 4Review the suggestions
You see each AI-suggested change first. Approve the ones you like.
- 5Apply in bulk, undo if needed
Approved changes are applied. You can undo any applied change. Prices and SKUs stay the same.
- 6Open up other channels
Transfer the products you fixed to your Shopify, eBay or Amazon store as drafts, then publish on approval.
Frequently asked questions
Will Custombull change my listing prices?
No. SEO fixes only deal with the title, tags and description. Prices and SKUs are never touched.
Can I fix listings in bulk?
Yes. You can fix 500 listings per day on Bronze and 1,500 per day on Gold. You see every change before it's applied.
Do I have to print my products through Custombull?
No. SEO fixes, copyright checks and cross-channel sync work independently of printing. If you like, you can route your orders to our partner producers.
Will my price go up as my listing count grows?
No. On Custombull, the price is fixed by plan.
Does the free plan include listing fixes?
No. The free plan includes order management, printing and shipping. Listing SEO fixes are in the Bronze and Gold plans.
Manage your listings and orders in one place
Start for free and move to Bronze when you need it. No credit card required, cancel anytime.
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