Custombull vs Alura: a side-by-side comparison
Alura brings together keyword research, listing optimization and marketing tools for Etsy sellers. Custombull connects Shopify and eBay alongside Etsy, applies listing SEO in bulk, and gets orders printed in the US and shipped.
Where Alura is strong
With affordable plans, Alura offers Etsy keyword research, listing optimization, image, title and price A/B tests, Pinterest automation and email campaigns. There is a free plan and a Chrome extension. It advertises savings of up to 50% with annual billing.
- Keyword research and listing optimization
- Image, title and price A/B testing
- Pinterest automation and email campaigns
- Plans from $0 to $29.99/month
Custombull does everything from SEO to shipping in one dashboard
Alura focuses on Etsy. On Custombull, Etsy, Shopify and eBay connect; listing SEO is suggested in bulk and applied with your approval; copyright checks, AI product photos and cross-channel transfers are in the same place. When an order comes in, it is printed by our partner producers and your customer gets a branded tracking page.
- 500 (Bronze) or 1,500 (Gold) listing SEO fixes a day
- Etsy, Shopify and eBay in one dashboard
- Email, SMS and WhatsApp campaigns with a who-bought-what report
- Printing, packing, shipping and a quality guarantee
- Order received
- Printed and passed quality check
- Shipped · USPS
- Delivered
Feature-by-feature comparison
Alura details are what Alura's pricing page and homepage stated in September 2026.
| Feature | Custombull | Alura |
|---|---|---|
| Free plan | Yes: 3 stores, orders, printing, shipping | Yes: 5 searches a day, 10 listing optimizations |
| Paid plans | Bronze $29.99/month, Gold $99.99/month | Basic $7.99, Growth $14.99, Professional $29.99/month |
| Keyword research | Idea engine and listing SEO suggestions | Search volume and trending keywords |
| Listing SEO score | Title, 13 tags and description scored against Etsy's rules | Listing improvement steps |
| Applying SEO in bulk | Bronze 500, Gold 1,500 listings a day, reversible | 100 listing optimizations on Basic, unlimited use on Professional |
| A/B testing | Not stated | Image, title, price (4 active tests on Growth, 20 on Professional) |
| Email marketing | Email, SMS, WhatsApp; report on who bought what from each campaign | Email to 5,000 contacts a month on Professional |
| Copyright risk check | Yes, with the reason for any risk | Not stated |
| AI product photos and video | 5 photos for 3 credits, 10-second video for 5 credits | AI content generation (100-500 responses a month depending on plan, unlimited on Professional) |
| Shopify and eBay | Direct integration (Amazon connects too) | Only Etsy on its site |
| Cross-channel transfer | Bulk, between Etsy, Amazon, eBay and Shopify | No |
| Order syncing | All channels in one dashboard | No |
| Printing, packing, shipping | Partner producer network in the US | No |
| Branded tracking page for your customers | Yes | No |
| Dashboard language | English, Turkish, German, Spanish, French | English |
Prices are as listed on each company's website in September 2026 and may change.
What you gain in each situation
Alura Professional gives you Etsy tools for $29.99. Custombull Bronze gives you 5 stores, 100 credits, listing SEO, copyright checks, transfers and order management for $29.99.
If you sell beyond EtsyYour Shopify and eBay stores connect to the same dashboard. Your Etsy products are transferred as drafts first, and SKUs are preserved.
Seeing what your marketing earnsOn Custombull, you send email, SMS and WhatsApp campaigns to your own customers and see in the report who bought what from each campaign.
Managing POD orders tooOrders are printed by our partner producers. For defective items, you get a no-questions-asked refund or a free reprint.
3 stores, 2,000 listings, 300 orders a month
Assumptions: an Etsy, Shopify and eBay store; 2,000 listings; 300 POD orders a month. Product, shipping and tax are not included; here we compare tool costs.
| Need | Custombull (Bronze) | A setup built around Alura |
|---|---|---|
| Etsy SEO and 2,000 listings | 500 listings a day, 1 credit per listing | Alura Professional $29.99/month (unlimited use) |
| Email campaigns | Included, with a sales report | 5,000 contacts a month on Professional |
| Copyright check | 1 credit per design | Requires a separate tool |
| Shopify and eBay integration | Included (up to 5 stores) | Requires a separate tool |
| Printing and shipping 300 orders | By partner producers, pay per product | A separate POD company |
| Monthly tool total | $29.99 | $29.99 + fees for crosslisting and POD tools |
Prices are as listed on each company's website in September 2026 and may change.
How to switch from Alura to Custombull
You can try Custombull without closing your Alura account.
- 1Create a free account
The free plan connects 3 stores.
- 2Connect Etsy, Shopify and eBay
Your listings and orders arrive in one dashboard.
- 3See your listing SEO scores
Find low-scoring listings and review the AI suggestions.
- 4Apply in bulk
The suggestions you approve are applied and can be undone whenever you like.
- 5Reach your customers
Send your first campaign from the marketing center and follow the sales report.
Figures come from Custombull system records, September 2026.
Frequently asked questions
Can I see keyword search volume on Custombull?
Custombull's idea engine scans what customers are searching for and what is rising on social media, and gives you a daily digest. The listing SEO section scores the title, 13 tags and description against Etsy's rules and suggests fixes.
Do listing SEO fixes change my price or SKU?
No. Only the title, 13 tags and description are edited. Price and SKU are never touched, and every change can be undone.
Are AI suggestions applied automatically?
No. Suggestions are shown to you first and applied only when you approve them.
Does Custombull print the products itself?
No. Custombull is a platform. Your orders are printed at the best-fit producer in our partner producer network in the US.
I sell handmade products. Is this useful for me?
Yes. Listing SEO, copyright checks, cross-channel transfers, order syncing and the tracking page work independently of production.
Can my team use it too?
Yes. You can add sub-users and give them permissions; a team member can work without seeing order or financial information.
One dashboard from SEO to shipping
Create a free account and manage Etsy, Shopify and eBay in one place.
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